Practical guides on shared WhatsApp, automation, and operations for growing teams.
Tips
7 tips before WhatsApp service replies stop being free
Meta will charge for service messages (and in-window utility) from October 1, 2026. Use this summer to cut chatter, tighten saved replies, and measure what you actually send.
Laura Valls
Pricing
WhatsApp pricing shifted again — what inbound teams should actually change
July 2026 rate updates hit some marketing and utility markets. Service replies inside the window stay free. Here’s how to keep costs predictable without pausing the inbox.
Iker Montejo
Collections
Collections on WhatsApp — communication and cash are the same problem
Firm reminders, not aggressive ones. How to build a collections sequence with templates, tags, and workflows.
Ximena Bermudez
AI
AI first response — without losing human control
Agents with your OpenAI key for the first touch; escalate to the inbox when the conversation gets serious.
Bruce Naranjo
Calendar
Book appointments on WhatsApp with calendar and AI
Publish a booking calendar, share the link (or let an agent book), and stop negotiating times by hand in chat.
Laura Valls
Pipelines
Pipelines and stages — what they are and how to map your business
Stop chasing the deal in a spreadsheet. How to design a contact kanban your team will actually use.
Bruce Naranjo
Email
New channel — Email with Resend (BYOC)
How Wroups sends and receives email with your own Resend credentials (or SMTP), without messaging markup.
Laura Valls
Methodology
Our methodology — Bring Your Own Credentials (BYOC)
Your channels and your AI, with your keys. Why Wroups won’t be the middleman who charges you double per message.
Iker Montejo
Build
Wroups Build — when the business grew and the systems didn’t
Website, custom automations, and operations without freelancers. Who Build is for and how a project starts.
Bruce Naranjo
Product
Wroups Build vs Inbox + Engage — which to choose
Two products, one mission. When you need a partner who builds for you — and when your team can run WhatsApp themselves.
Ximena Bermudez
WhatsApp
Templates vs saved replies — when to use each
Meta templates to open conversations and notify; saved replies inside the 24-hour window. They’re not the same thing.
Iker Montejo
Audience
Tags and segments — organize your audience without another spreadsheet
Tags for day-to-day ops; segments for living lists. When to use each on WhatsApp.
Laura Valls
Automation
Workflows vs manual WhatsApp — when to automate
Not everything should be a bot. How to decide what to automate with workflows and what to leave to the team.
Iker Montejo
WhatsApp
WhatsApp Coexistence — what it is and how it differs from “pure” API
How Meta lets you use the WhatsApp Business app and Cloud API on the same number — and what that means for your ops in Wroups.
Itzel Acosta
WhatsApp
Why your team needs a shared WhatsApp inbox
When everyone replies from their own phone, you lose leads, context, and follow-ups. Here’s what a well-run shared inbox looks like.
Itzel Acosta
Customer lifecycle — what it is and how to run it on WhatsApp
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The benefits of retaining customers (and how to do it on WhatsApp)
