Ops·

Problem → solution — quotes live on WhatsApp, deals live in a spreadsheet

When the chat and the pipeline don’t meet, follow-ups die. Here’s how Wroups puts the deal next to the conversation.

The problem

Someone asks for a quote on WhatsApp. You answer. Then you copy the lead into a spreadsheet — name, amount, “follow up Friday.”

It works until volume rises or a second person joins. Then:

  • The sheet says “call tomorrow”; the chat says nothing happened.
  • Two people reply to the same customer because ownership lived in a cell, not the thread.
  • Nobody can answer “who owns the quote from Tuesday?” without hunting phones.

The spreadsheet isn’t wrong. It’s describing work that happens somewhere else — so updates get skipped exactly when you’re busiest, which is when deals slip.

The solution in Wroups

Keep the conversation and the deal in one place.

  1. Contact from the first message — no retyping into a grid.
  2. Pipeline stages next to the chatnewquotednegotiationwon / lost (pipelines).
  3. One owner per deal — assignment in the shared inbox, not a column everyone forgets.
  4. Tags for what’s stuckawaiting_deposit, sent_quote — not a second fake pipeline (tag hygiene).
  5. Workflows for the nudge — Day 1 / Day 3 follow-up when the stage doesn’t move (lead follow-up).

The sheet can still export for finance. It shouldn’t be the system of record for “did we answer?”

How you know it’s working

  • Open quotes have an owner and a stage without opening Excel.
  • Follow-ups fire from the same place you reply.
  • Handing a deal to a teammate doesn’t mean forwarding screenshots.

Get started

Map 4–6 stages that match how you actually sell. Move open quotes into the pipeline. Kill the habit of “I’ll update the sheet later.”

Try Inbox + Engage · Workflows.